I love what I do.

I am passionate about creating experiences that marry business objectives, user goals, and ease-of-use. I strive to understand how people interact with technology in a specific context and make that experience as enjoyable and seamless as possible.

Experience Design, User Research and Information Architecture are my principal areas of focus.

I have helped major brands in a broad range of industries to discover the attitudes, intents, and behaviors of their customers, to create engaging on external marketing sites, intranet sites and Experience design strategies.