Megan Grocki - Under the Human Influence

Senior Experience DesignerSeptember 2007 - Present

Manage multiple projects simultaneously, understanding the parameters of a project and encouraging innovation despite boundaries
Responsible for key Experience Design deliverables including Personas, User/contextual research, Heuristic analysis, Affinity diagramming, Interface concepting and Wireframes
Build Information Architecture maps and reconstruct navigational systems based on cardsorting, focus groups and/or other forms of User research
Conduct usability testing, analyze results and present recommendations to stakeholders
Collaborate with visual designers, copywriters and other team members to create engaging, efficient and enjoyable user experiences
Work with clients such as Fidelity Investments, Aetna, Dunkin' Brands, The Usability Professionals Association, IDEXX and Constant Contact

Marketing ManagerMay 2006 – July 2007

Executed all product marketing and marketing communications for 3 lines of business
Monitored market trends and consumer behavior
Devised and executed the 3-year plan for all Advertising and Promotion initiatives and budgets
Implemented product launch calendar, assortment plan and portfolio analysis
Promoted brand via press activities, advertising, trade shows and product education
Examined web site development, catalog production, marketing collateral, trade show booth design, consumer education programs and sales presentations for brand consistency
Re-branded full product line with updated messaging and aesthetics

Senior Product ManagerOctober 2002 – May 2006

Managed product suite life cycle from strategic planning and design to product launch
Specified business and functional requirements for existing and future products through market research supported by on-going feedback from employees, customers and non-customers
Developed and delivered a go-to-market plan, including pricing and packaging strategies
Wrote white papers, marketing collateral and recommended quarterly and annual marketing plans
Conducted live Webinars on various areas of product and subject matter expertise

Manager, User Interface DesignJune 1999 – October 2002

Supervised team of 4 designers, including task and project management
Provided strategic direction and design expertise for creating new web application interfaces
Interacted frequently with Users, Product Management, Marketing and Development
Designed interfaces with focus on usability, clean design & intuitive navigation
Wrote specifications that demonstrated an understanding of user-centered design principles
Created universal style guides, template layouts, original graphics, and style sheets

WebmasterJuly 1997 – June 1999

Managed the creative design, site content, and daily maintenance for www.bottomline.com
Organized all phases of the site re-design process, from brainstorming, development and design through implementation, refinement and search engine optimization
Served as liaison between Designers, Marketing and Information Technology

Marketing AnalystJuly 1996 – July 1997

Lead initiatives in competitive analysis, vertical marketing and industry research
Assisted PR Director in writing, editing and distributing press releases and media campaigns
Assisted Webmaster with layout, graphics, content and information organization

Sales DevelopmentOctober 1995 - July 1996

Developed new customer base by qualifying leads, initiating sales, and building rapport with prospective clients, specializing in Federal Government Agencies

Bentley University
User Experience Certificate 2010 (expected)

University of New Hampshire
Dual Major, Bachelor of Arts International Affairs and Political Science

L’Institut des Universites Americaines
One semester Aix-en-Provence, France
All courses in French